| BBC World is trusted and respected
globally because of its journalistic excellence and extensive
analysis of international news. |
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| In the channel's new global advertising
campaign, correspondents and cameramen tell the stories
behind some of their most extraordinary assignments, highlighting
the commitment of the newsgathering team behind BBC World
to delivering impartial, accurate and in-depth stories. |
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| BBC
World - Putting News First. |
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| Three journalists recount real-life experiences,
showing the lengths to which they have gone to report
for BBC World. |
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John Simpson's
bullet-proof vest
embedded with shrapnel and the
burka he used as a disguise. |
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View the commercial  30" 60" |
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Hilary Andersson's
gas mask,
through which much of her reporting
had to be conducted. |
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| View the commercial 30" 30" |
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Emily Buchanan's
notebook,
retrieved from the wreckage of the
plane she crashed in. |
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| View the commercial 30" 60" |
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| BBC World TV adverts are in Windows Media Player. |
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| These press advertisements contain further
real-life examples of journalists' commitment to reporting
for BBC World in extreme circumstances. |
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| These include Stephen Evans' visitor
pass to the World Trade Centre on September 11th 2001,
and Fred Scott's camera which met its end covering the
G8 summit in Genoa. |
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| Get Adobe Reader
for the PDFs. |
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